My Online Portfolio & Blog

Matt Buckland

Ashley is a birth and postnatal doula providing women and their families with support throughout pregnancy, labour and the early days of parenthood. She lacked a logo and her existing website was looking generic.

A new visual identity and website was required to convey Ashley’s services and personality to new and existing clients. It was important that the designs differentiated Ashley from other Doulas and portrayed her as friendly, nurturing and supportive. Ashley was also fond of 1950s retro graphic style, which we were asked to consider when designing.

The new website and identity used beautiful web typography with added personal touches such as the language used and handwritten elements. It was agreed that using stock imagery would look bland. To solve this a series of illustrations were created to inject personality and bring the site to life.


The final result is a strong identity and web presence that educates potential clients and differentiates Ashley from other Doulas in the area.